The idea here was to market Reebok using interactive campaign methods. Reebok is one of the top sports and leisurewear brand, however, they aren't exactly associated with being the "coolest." In fact, when compared to Nike or Adidas they fall behind in terms of style. I decided to choose Reebok and attempt to elevate the brand to that of their competitors.

Miami Ad School
Based In
Wynwood, FL
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The Challenge

The most difficult part of this process was creating something interactive that had not been done before, as well as, not making it unrealistic. The idea came to me from watching someone play video games. Watching someone interact with something and basically taking control while playing gave me the idea to present audience members with more opportunity to play and make the next move.